Park Avenue Central integrates seamlessly with the unique urban context of Shanghai’s Jing’An District — a desirable area where old meets new. Early design discussions with the client explored the idea of a tree canopy instead of a built portico to enhance the arrival experience. Through an ongoing dialogue, we evolved the project by reorienting the tower to liberate more of the site as open, green space.
The street-level and lower-levels provide a consumer experience that is a refreshing departure from the typical mall box. Two main streets — distinct but complementary in character — define the retail and food and beverage precinct.
The High Street is lined with large-scale stores spanning four storeys. This ‘urban edge’ acts as one of the gateways into the precinct from the bustling city. The other end of the site faces the nearby residential area and comprises smaller scale, one- and two-storey boutiques. Here, roof terraces and cascading greenery dissolves urban character into the immersive nature of the secluded gardens beyond.
Inviting terraces and pavilions, lush greenery and transitional lights frame the outdoor retail zone, while glowing bridges and stairs that resemble lanterns heighten the atmosphere. Sophisticated and intimate, it feels like an undiscovered part of the city.
A secluded, peaceful natural oasis — spanning more than 9,000 sqm (96,000 sqft) — lies footsteps beyond. This lush landscape is filled with locally-sourced plants. Workers and visitors love this secret garden that offers a soothing respite between the bustle of city streets. Public artworks are dotted throughout, adding to the list of attractions.
We really pushed the boundaries to bring genuine natural spaces into a highly dense urban retail precinct. It is a testament to our integrated design approach and ability.
