Park Avenue Central (PAC)

Every great city has main streets with big name drawcards. Often, tucked behind them are treasure troves of hidden culture. Park Avenue Central is a lush oasis where these two worlds meet.

Nestled in the heart of Shanghai’s coveted Jing’An District, Park Avenue Central sets a new standard in mixed-use precincts — giving tenants and visitors a one-of-a-kind experience. This leading-edge, fully integrated development blends premium office space with retail and hospitality in a vibrant, green public realm studded with art.

We’re working with Keppel Land, one of Asia’s leading developers, on every aspect of this landmark, future-focused commercial precinct. From urban design and landscape to architecture and interiors, the world-class Park Avenue Central is creating a stir in the property market.

With the aim of creating properties that boost the health and wellbeing of occupants while enhancing the city, the development sets the sustainability bar high. Slated for completion in 2024, the Grade A tower and its environs has already been honoured with several sustainability accolades (see below for details).

Park Avenue Central takes inspiration from the culture and character of Shanghai, and also the unexpected yet abundant nature of the city. It’s this duality of modernity and tradition that makes Shanghai one of the most unique cities in the world.

We’re bringing together the best of natural and urban elements to create an oasis in the city.

Client

Keppel Land

Location

Shanghai, China

Status

In progress

Year

2024

Sustainability Ratings

LEED Gold pre-certification — Core & Shell
WELL Building Standard Platinum precertification
Building & Construction Authority of Singapore’s Green Mark Award — Platinum (provisional)
China Green Building 2 Star

Scale

180m tower / 28,000sqm site / 186,000sqm GFA (590 ft / 301,000sqft / 2 million sqft)

Collaborators

Tongji Architecture Design and Research Institute, TJADRI, P&T Group, ALT, WSP, Thornton

Design team

Martin Lee, Klevis Koco, Mark Loughnan, Andrew Wilkinson, Angus Bruce, Dennis Ho, Robert Price, John Pauline, Markus Van Aalderen, Yi Liu, Sean Lin, Juan Zou, BP Loh, Razvan Ghilic-Micu, Joel Sampson, Recy Shao, Victor Ung, Alix Smith, Jason Cuffe, Andi An, Yue Cao, Benjamin Charlton, Green Chen, Hanez Gatpo, Jun Guo, Florencia Gutierrez, Jia Hao, Madeline Joyce, Jina Kim, Minjae Kim, Che Wang, Kason Who, Yi Yang, Kairos Zhang, Xinyi Chen, Giovanni Bertocchi

Imagery

Bloom Images

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November 2022
September 2023
September 2023
180 metre tower (590 foot)
80% of the site is green
9K sqm (96,000 sqft) secluded garden

A gift to the city. Visitors can enjoy the transition from civic spaces to a new natural landscape in moments.

Highlights

The 180-metre tall Grade A tower is Park Avenue Central’s defining feature. This next generation commercial building advances sustainability, energy efficiency and the integration of technology.

State-of-the-art technology includes intelligent lighting and a real-time, data-driven Building Management System to optimise performance while minimising energy consumption. A custom-designed app personalises the tenant experience and a facial recognition system integrates with the tower’s lifts.

Park Avenue Central’s three-storey lobby presents a modern yet timeless interior that takes inspiration from the architecture’s grid system.

Flexibility and view lines are paramount. Open-plan floorplates with column-free corners means the tower remains extra-efficient and adaptable to the changing needs of single or multiple tenants on each floor. High-performance, floor-to-ceiling glazing draws in abundant natural light and expansive views.

The jewel in the tower’s crown is a two-storey penthouse office with an exclusive terrace and breathtaking views across Shanghai – the prime position in a development attracting some of the city’s most prized tenants and employees.

Travertine is used extensively across Park Avenue Central’s lobby and typical floors. Harking back to Ancient Rome, this light-hued natural stone has a timeless quality accented with aged bronze metal. Patterned brickwork enlivens the tower’s façade and continues on a civic scale to its urban edge, while the retail façades present more granular brickwork.

Park Avenue Central integrates seamlessly with the unique urban context of Shanghai’s Jing’An District — a desirable area where old meets new. Early design discussions with the client explored the idea of a tree canopy instead of a built portico to enhance the arrival experience. Through an ongoing dialogue, we evolved the project by reorienting the tower to liberate more of the site as open, green space. 

The street-level and lower-levels provide a consumer experience that is a refreshing departure from the typical mall box. Two main streets — distinct but complementary in character — define the retail and food and beverage precinct. 

The High Street is lined with large-scale stores spanning four storeys. This urban edge’ acts as one of the gateways into the precinct from the bustling city. The other end of the site faces the nearby residential area and comprises smaller scale, one- and two-storey boutiques. Here, roof terraces and cascading greenery dissolves urban character into the immersive nature of the secluded gardens beyond. 

Inviting terraces and pavilions, lush greenery and transitional lights frame the outdoor retail zone, while glowing bridges and stairs that resemble lanterns heighten the atmosphere. Sophisticated and intimate, it feels like an undiscovered part of the city. 

A secluded, peaceful natural oasis — spanning more than 9,000 sqm (96,000 sqft) — lies footsteps beyond. This lush landscape is filled with locally-sourced plants. Workers and visitors love this secret garden that offers a soothing respite between the bustle of city streets. Public artworks are dotted throughout, adding to the list of attractions. 

We really pushed the boundaries to bring genuine natural spaces into a highly dense urban retail precinct. It is a testament to our integrated design approach and ability.

With expansive open space for everyone to enjoy, community and people’s wellbeing is at the heart of the development.

The idea of giving back’ to the city — to the people within Park Avenue Central, and to those in the surrounding community — is one of the foundations of our design process. 

The tower’s ground-level public spaces are specifically designed for hosting all kinds of events and activities, all year round. Locals, visitors and the building’s tenants now have opportunities to gather and enjoy this new Shanghai destination — and many happy reasons to return.

Park Avenue Central is an optimistic, socially-inclusive place where moments can be shared and great memories are made.

We designed Park Avenue Central to efficiently house businesses and their people — and to look after their daily wellbeing. Using smart technology, the data-driven Building Management System (BMS) monitors, controls and optimises building performance in real time — from elevators to lighting, air conditioning to CCTV. 

The tower’s sustainable health and wellbeing features include abundant natural light, an integrated air purification system and fresh air exchange. Solar panels also reduce the tower’s overall carbon footprint. 

Exceptional end-of-trip facilities make this one of the first commercial buildings in China to offer hospitality-level amenities that encourage people to ride, walk and run to work.

The site’s abundant landscaping acts as a storm-water sponge in addition to providing a generous green urban oasis. 

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