The tower is Park Avenue Central’s defining feature. It’s also a next generation commercial building that’s setting a high bar for sustainability, environmental efficiency and the integration of technology.
The building’s three-storey lobby incorporates a dramatic, triple-height LED screen that makes it clear straight away that this a building designed for a fast-changing future. The screen provides the landscape for a changing program of digital art, visible from inside and outside the tower.
Other state-of-art tech features include a facial recognition system integrated with the tower’s lifts, intelligent lighting and real-time, data-based building management systems for optimal performance. A custom-designed app personalises the tenant experience.
The tower’s open-plan floorplates have column-free corners so they remain extra-efficient and adaptable to the changing needs of single or multiple tenants on each floor. And the high-performance, floor-to-ceiling glazing brings in plenty of natural light and expansive views.
The jewel in the tower’s crown is a two-storey penthouse office with an exclusive terrace and breathtaking views across Shanghai – the prime position in a development poised to attract some of the city’s most prized tenants and employees.
Brick is the common facade language throughout Park Avenue Central.
The tower’s facade utilises interpreted bricks, and the urban edge also utilises the pattern but on a civic scale, while the retail facades on The Street of Light utilise more granular brickwork.
The development offers an unprecedented indoor/outdoor retail experience – a transitional space where urban character gradually dissolves into immersive nature.
Our retail and F&B component is defined by two main streets – distinct but complementary in character.
The High Street is lined with large-scale stores located over four storeys. This fronts the ‘urban edge’ of the development and acts as one of the gateways into the precinct from the bustling city.
At the other end of the site is The Street of Light. This ‘soft edge’ facing the nearby residential area contains smaller scale, one- and two-storey shops.
Cascading terraces and pavilions, greenery and transitional lights frame this area’s boutique, outdoor retail, while glowing bridges and stairs that resemble lanterns heighten the atmosphere. Sophisticated and intimate, it feels like an undiscovered part of the city.
Just a short distance from the Street of Light there’s a secluded, peaceful natural oasis – more than 9,000sqm (96,000 sqft) of lush landscape with locally-sourced plants, forming a secret garden that draws in workers and visitors.