News / December 2017
Tuesday 3 October 2017
Mark Loughnan presents at Berlin’s The Aedes Metropolitan Laboratory

HASSELL Principal and Board Director Mark Loughnan recently presented in Berlin as part of ‘Museum as Activator: Strategies for public space and access’, invited by ANCB The Aedes Metropolitan Laboratory in collaboration with the Australian Government Department of Foreign Affairs and Trade. 

The two-day conference consisted of public lectures and panel discussions at ANCB that sparked broader dialogue between cultural experts, institutions, architects, curators and government, focusing on the different strategies required to increase museums’ impact on both a national and global scale.

Mark was part of the panel discussing the topic of ‘The Museum of the 21st Century as Activation Strategy for Public Space’, alongside Dolla Merrillees (The Museum of Applied Arts and Sciences, Sydney), Lisa Havila (Carriage Works, Sydney), and Alex Bowen (Creative Sydney).

The panel discussed evolving museum design strategies across Australia and Germany. Specifically, the conference looked at how to create and enhance public spaces and how cultural institutions today serve as a motor for redevelopment of urban spaces and inclusion within diverse, international, and multi-layered society.

Using a variety of projects as case studies, including the New Museum Western Australia by HASSELL+OMA, the discussion also explored how - apart from their purpose of cultural education -  these spaces are increasingly understood as powerful instruments and activators of urban development.

Mark said that cultural institutions are capable of activating city precincts and infusing even the most neglected areas with new life.

“At HASSELL our goal is to unlock the cultural, social, and economic value of cities and places, and museums and galleries play an important role in this. They are places where people come together and if done right can be transformational.” Mark said.

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