A jungle with your morning coffee?
Coffee and the cafes that sell it are ubiquitous in the world's major cities - but how about a jungle of coffee trees on the edge of a central business district?
That's what HASSELL is bringing to the Australian city of Melbourne in partnership with the Melbourne Food and Wine Festival presented by Bank of Melbourne. The work of young designers at HASSELL, the Urban Coffee Farm and Brew Bar will be the centrepiece of this year's Festival which runs from 1 to 17 March.
A total of 125 coffee trees will transform the 'Red Stairs', a popular public amphitheatre on the banks of Melbourne's River Yarra, into a terraced coffee farm. Alongside the trees, a collection of shipping containers, timber pallets and packing crates will demonstrate the journey that coffee beans take from where they are grown to the lips of a big city coffee connoisseur.
The inspiration for the Urban Coffee Farm and Brew Bar comes from a desire to evoke the still somewhat mysterious and exotic geographies associated with the source of coffee. It brings to life the story about coffee, inspiring coffee drinkers to think about its origins, production and transport. They can also enjoy some of the best coffee in Australia from top baristas.
Click here to watch a video about the Urban Coffee Farm concept and design process as told by the HASSELL project team.
—Read more articles for January 2013
10 beautiful Australian libraries
Murray Bridge Library in Adelaide, designed by HASSELL, named one of the 10 beautiful Australian libraries by the Guardian
Brazil will get the job done: 2014 World Cup
HASSELL Principal John Pauline discusses designing and building venues for mega-events ahead of the 2014 World Cup in Brazil on Bloomberg TV
Profile: Rob Backhouse
Rob Backhouse, Managing Director of HASSELL, talks to FX magazine about integrated design teams, creative collision and the practice's lack of a house style
Education futures forum with HASSELL and CH2M Hill
With students expecting a 24/7 experience, and learning freed from physical boundaries, what lies ahead for the design of universities? The Education Futures Forum recently talked it out
Point King Residence on Vogue Living
This Mornington Peninsula house was designed to maximise both entertaining and privacy, and minimise its visual impact on the environment
Felicity Roocke - creating desirable destinations
Senior Associate Felicity Roocke speaks about her design motivations and creating desirable hospitality destinations
Palm Island on World Landscape Architecture
Palm Island in Chongqing, China features on World Landscape Architecture
Fit-out for a king
Stores packed tightly with merchandise are yesterday’s news - even if the prices are low. The driving principle behind modern shop design is generosity, says Scott Walker, Head of Interior Design at HASSELL
Spotlight on Cassandra Chilton
HASSELL Senior Associate Cassandra Chilton was profiled in the AILA Victoria winter newsletter
Open plan offices - the pros and cons
Steve Coster, Head of Knowledge and Sustainability at HASSELL, discusses the pros and cons of open plan offices
“Clemenger BBDO wanted the best environment for producing creative work,” said HASSELL designer Julia Borghesi. “We were able to support this by creating an environment that fosters inclusiveness and creativity."Clemenger BBDORead more
Extensive consultation occurred between HASSELL, the University, workplace environment strategists and key stakeholders with approximately 30 workshops held over eight weeks. HASSELL also consulted with local and international student groups weekly to both inform and develop the concept design, helping stakeholders and the design team to make informed decisions along the journeyUniversity of Adelaide Learning HubRead more
Flinders Street Station is both an iconic heritage building in the Australian city of Melbourne and the hub of its metropolitan rail network. Over 150,000 people a day pass through the station and this is expected to more than double in the next decade. HASSELL formed a global team with the renowned Swiss based firm Herzog and de Meuron, along with Purcell heritage consultants from the UKFlinders Street StationRead more