News / November 2014
Monday 21 January 2013
A jungle with your morning coffee?

Coffee and the cafes that sell it are ubiquitous in the world's major cities - but how about a jungle of coffee trees on the edge of a central business district?

That's what HASSELL is bringing to the Australian city of Melbourne in partnership with the Melbourne Food and Wine Festival presented by Bank of Melbourne. The work of young designers at HASSELL, the Urban Coffee Farm and Brew Bar will be the centrepiece of this year's Festival which runs from 1 to 17 March.

A total of 125 coffee trees will transform the 'Red Stairs', a popular public amphitheatre on the banks of Melbourne's River Yarra, into a terraced coffee farm. Alongside the trees, a collection of shipping containers, timber pallets and packing crates will demonstrate the journey that coffee beans take from where they are grown to the lips of a big city coffee connoisseur.

The inspiration for the Urban Coffee Farm and Brew Bar comes from a desire to evoke the still somewhat mysterious and exotic geographies associated with the source of coffee. It brings to life the story about coffee, inspiring coffee drinkers to think about its origins, production and transport. They can also enjoy some of the best coffee in Australia from top baristas.

Click here to watch a video about the Urban Coffee Farm concept and design process as told by the HASSELL project team.

Read more articles for January 2013

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