To bring a 20-year-old department store in Wuhan into a the K-11 ‘art mall’ stable, we took a tongue-in-cheek approach – riffing on the addictions of a ‘shopaholic’ and turning retail into an art form.
Three spectacular, interconnected circular chambers with retail stores wrap around the outside, where people can experience products as ‘masterpieces’, and shopping as a series of exciting discoveries.
A pink accessories chamber in a museum-style setting with displays towering up to the ceiling makes visitors feel like they’ve stepped into a catalogue.
In the yellow toy factory, people can get behind the scenes to see how toys are made. Each of the five different storeys shows a different part of the production process.
The blue technology chamber lets visitors get lost in a world full of their favourite tech products, with pop-up stores and seasonal themes taking over the space at different times of the year.