Annie Scapetis

The Hassell story goes beyond great design. It’s a story of ideas, of value, of fascinating people and brilliant partnerships.”

With a 20-year career in marketing and communications and a qualification in journalism, Annie knows a great story when she hears one.

After working across the public and private sectors in both Australia and the US, Annie originally came into the design industry for the chance to swap corporate attire for sneakers in the studio.

She has stayed for the past decade for the daily opportunity to work with talented creative people, and share fascinating stories and insights backed by the latest data and evidence.

Annie is part of Hassell’s global business leadership team, collaborating with them to set and achieve annual performance goals for the practice worldwide. She also worked with members of our board to lead the strategic and creative process that culminated in a new brand identity for Hassell.

Annie has been instrumental in finding new ways to help clients understand how we think about unlocking the potential of cities and creating places people love.


Head of Brand, Communications + Research



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