RIBA rethinks post-pandemic design in new book

How can we unite community stakeholders to reinstate the high street as socially useful and commercially viable?

FreeState Founder and Creative Director Adam Scott interviewed British Land’s Roger Madelin and Appear Here CEO Ross Bailey to explore what might be possible in 2021 for RIBA’s RETHINK Design Guide: Architecture for a Post Pandemic World’.

Adam Scott is the creative force and founder of FreeState. Based in London but working globally, Adam and his team advise some of the world’s most innovative brand builders and city makers, including Nike and Google. Adam is co-author of The Experience Book, published in 2021 by Black Dog Press. 

FreeState are a global network of experience researchers, experience strategists and experience designers who design masterplans for the world’s greatest cities, buildings and brands.


January 11, 2021


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