News / November 2019
Wednesday 23 October 2019
HASSELL takes Mars and Community Mapping to South by Southwest stages in 2020

Two HASSELL panels have been selected to feature at South by Southwest in 2020. With over 6,100 proposals submitted to the SXSW PanelPicker this year, the selected panels were decided through votes from the SXSW advisory board and staff, as well as a public voting period.

Founded in 1987, South by Southwest is the world’s largest and most celebrated annual conference, as well as a creative arts and innovation festival. Through an array of exhibitions, screenings, and panel sessions, SXSW’s history has seen keynotes from the likes of Elon Musk, performances from Johnny Cash and the Flaming Lips, and product premiers from Twitter and Foursquare.


It has been announced for the 34th edition of the conference that headlining keynotes will include former President and COO of Nintendo America, Reggie Fils-Aime, as well as musician and visual artist from band Sonic Youth, Kim Gordon.


The SXSW PanelPicker application process encourages the public to influence the line-up by voting for topics that piques their interest, while the contribution of the SXSW staff and Advisory Boards ensure that entries with a smaller online following still have their voices heard.


The first selected panel is ‘Maps, Murals and Meaningful Moments’, a discussion of what it takes to build more empowering urban communities, with the second panel ‘Living on Mars, Beyond Surviving’ exploring what is required to create spaces where people can live and reach the far corners of the Universe.


Maps, Murals and Meaningful Moments

How can local historical and ecological narratives, and temporary activations and murals in public space better engage and empower urban communities? Whether it’s engaging communities around the impacts of sea-level rise, the plight of local species, or the tech company takeover of San Francisco, these urban storytelling devices matter. The panel brings together experts that combine science and art to tell powerful local stories from diverse perspectives, going beyond the traditional data analysis.


Living on Mars, Beyond Surviving

Using autonomous 3D printing technologies, how can human habitats be designed and delivered on Mars? In 2019 NASA concluded a competition that sought perspectives from outside the traditional aerospace industry. An opportunity for designers and engineers to push the thinking on human-centric design, this panel will bring together NASA, an architect, and the commander of an Antarctic Base, to discuss what is required to create habitats where people can not only survive, but also thrive.


HASSELL Principal and panel member on Maps, Murals and Meaningful Moments, Richard Mullane, said that the festival is a true intersection of creative disciplines and of emerging global urban culture.


“These conversations will draw on our past experiences and look towards the future. It will also allow us to expand our creative fields and bring new approaches to the design thinking, and ultimately more innovative collaborators to our clients and their projects,” Richard said.


SXSW 2020 will take place in Austin, Texas, during the month of March. More information can be found here.

Read more articles for October 2019

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