Nathan Bell

I love working with a client on deep, complicated commercial and creative puzzles. The question is always the same – what is it that the person really needs?”

Nathan is the Regional Director for FreeState – a global network of experience designers and part of the Hassell family.

He’s a firm believer in the power of experience design to elevate design outcomes for people, places and brands – creating richer, more meaningful experiences.

To help make that possible, Nathan and his team look at every design challenge through four distinct lenses: brand, space, culture and technology. Weaving those strands together, they produce world-class environments and brand-led experiences for students, travellers, passengers, employees and visitors.

Always sharp and always on’, Nathan has a great head for strategy and design as well as the ever-changing commercial landscape. He brings those strengths together to reach experience design outcomes with genuine impact and value for organisations – but most importantly, for real people.

Key projects

  • Melbourne Arts Precinct, Melbourne, Australia
  • Suncorp, Brisbane, Australia
  • Melbourne School of Engineering, University of Melbourne, Australia
  • University of the Sunshine Coast, Sippy Downs, Australia


Principal / Regional Director - FreeState




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