Florian Pucher announced as new Principal for Shanghai

After studying architecture in Vienna under Zaha Hadid, Florian Pucher — our new Shanghai-based Principal — embarked on an international career by moving to China. Nearly 20 years later he brings a wealth of experience working across various roles and design fields on everything from carpets to complex city planning projects.

In his new role at Hassell, Florian will be leading the interior design team in our Shanghai studio, which has been working on projects such as Park Avenue Central for Keppel Land in Shanghai, K11 Art Mall in Wuhan and Melia Hotel & Resorts in Chongqing. A big believer in team culture and collaboration, one of Florian’s greatest skills is his ability to motivate teams and push projects to their limits.

“I’m looking forward to bringing my expertise and leadership of design teams to the role. Combining that with the energy of the team in Shanghai will make for some very special outcomes for our clients.” 

Florian Pucher

And after nearly two decades spent living and working in China, Florian says the speed, scale and dynamism of the country still excites him as it’s unmatched anywhere else in the world. 

“Design is getting stronger and more valued in China, especially in cities like Shanghai and it’s a great time to be working in design here,” says Florian.