News / November 2019
Thursday 7 November 2019
Introducing: Evodia Alaterou

The first appointed Principal in the HASSELL Strategy team, Evodia Alaterou, admits to not being the strongest designer at the beginning of her career, but fell in love with the industry.

“Even as a student I realised early on that I wasn’t a superstar designer. I was always greatly interested in the people who were going to occupy the spaces, and always asking questions like ‘what do these people do? What kind of lives do they live? How will the space enhance their lives?’ So I went on a mission to figure out where I could fit into the architecture sphere,” Evodia said.

Having completed a Bachelor of Architecture from the University of Pretoria, Evodia discovered a Masters in Environmental Psychology at the University of Surrey which she says was her ‘aha’ moment.

“Architecture in itself is beautiful because it’s about form and about creating something, but without people to bring it to life, it’s just a beautiful sculpture. Environmental Psychology allowed me to draw what’s important out of people, as well as themes from conversations, and how to analyse the things people say. It was the analysis toolbox that I needed to apply to architecture,” she said.

Now with over 16 years’ experience in design strategy, Evodia leads a growing HASSELL team of talented and diverse strategic thinkers. The team puts people at the centre of the strategies they develop, using data and analytics to underpin their work. Evodia has been involved in developing workplace strategies for AGL Melbourne and Sydney, Adelaide Festival Centre, and Nike Shanghai.

With a diverse portfolio of projects across the globe, Evodia said that the recent work with Arup to develop their new workplace strategy was exciting as it was a true collaboration between HASSELL and Arup from beginning to end.

“We started working with Arup six years ago, and they were a different business back then. They wanted to be more than an engineering firm, they wanted to be trusted advisors, and much more visible in their local communities. We worked in partnership to develop their new guidelines and workplace strategy, and it’s fantastic to hear the impact these changes have had on attendance numbers, visitor numbers, and overall employee wellbeing. Our aim is to bring strategy to life through design, and it’s exciting to see that actually happen in project like this,” Evodia said.

HASSELL Managing Director Steve Coster said that Evodia’s natural curiosity and interest in people has enabled the practice to deliver award-winning, life-enhancing projects.

“Whether it’s a large-scale project or a modest space, Evodia has led the team to always seek out what our clients really need, challenge their thinking, and deliver exceptional strategies. We’re looking forward to seeing what else Evodia will achieve in this new role,” Steve said.

With a natural curiosity for exploring different possibilities and outcomes, Evodia says the key is knowing that you don’t have all the answers, but to have the courage to ask someone who might.

“If I was to give advice to my younger self I would say: Nobody knows all the answers. I think if you pretend to always know, you’ll never expand your knowledge. Be confident with what you know, but be ok with not knowing everything. That gives you the permission to be curious, to go and learn more, and talk to others, because ultimately things work better when done together,” Evodia said.

Read more articles for November 2019

  • How Can Data Help us Future-proof the Workplace?

    The commercial sphere is shifting under our feet. So how can workplaces be designed for long-term relevance? HASSELL developed the RAW framework to address exactly that.


  • Buildings need to be curated; collaboration with other fields is vital to an era of experience

    As architects and designers, we have to move away from building and creating ‘things’ and instead create places people love - experiences, writes HASSELL Principal Julian Gitsham in Archinect's 'Practice Diary'.


  • Q&A: Matthew Shang, HASSELL

    Matthew Shang has amassed a prestigious portfolio over the 20 years he has been active in the interior design industry, most notably as co-founder of Singapore practice, Distillery, and as a principal at HASSELL, with which Distillery merged in 2015.

    Hospitality Interiors

  • Universities Of Tomorrow Are Becoming High Performing Urban Villages, 7 Reasons Why

    Today’s modern university campus continues to evolve in response to a high degree of disruption. Technological, pedagogical and societal changes and challenges are altering the way we use and appreciate our university campuses. These are the views of Adam Davies who is a leading urban planner, designer and Principal at Hassell.

    The Urban Developer

  • Hive of activity – agile working design

    Agile workplaces that allow staff to choose where they work are making inroads in offices. Liza Young finds out how such spaces will work alongside wellbeing principles.

    CIBSE Journal

  • Creating an Active Waterfront

    The North Bund is a historic area in Shanghai with proximity to the Huangpu River, and it is now undergoing transformation into a lifestyle hub. Andrew Wilkinson, principal at Hassell, talks about the importance of creating a continuous and active waterfront for the area.



    In hectic hospital emergency rooms communication is critical but often difficult. Part of the answer is cleverly designed spaces for staff to talk in that can help reduce mistakes and stress loads.


  • Medibank In Melbourne Champions Green Architecture And Workplace Wellness

    An Australian workplace demonstrates how its championing of green architecture and design provides a comfortable and healthy environment for its workers while enhancing their sense of well-being.


  • State Library of NSW to undergo $15m revamp

    The State Library of New South Wales (SLNSW) will be redeveloped with new gallery spaces and a children’s learning centre, following a $15-million private donation from benefactors.


  • Hotel design needs to accommodate the ‘blurred lines’ across our lives

    HASSELL Principal, Matthew Shang gives his take on the changing face of hospitality design ...
    Hospitality Interiors 

  • 5 Mins With HASSELL’s Glenn Scott

    The new ICC is a jewel in the redesigned face of modern Sydney. We sat down Glenn Scott, Principal at international design practice HASSELL and Joint ICC Architecture Director, to understand more about the project and what makes him tick.

  • Reclaiming the wild in our public spaces

    It’s part of our DNA to be drawn towards wild and tactile nature. And globally, there is a growing shift to let it creep back in to our cities, to resist the over-programmed, sanitised and manicured public spaces to which we have become accustomed.
    The Urban Developer

  • Galleries need to move away from the traditional white box

    The Louvre doesn’t do it, and neither does the Guggenheim. The Tate Modern’s new galleries make a good job of it, and the Hepworth Wakefield contemporary art gallery in Yorkshire gets close.
    Adelaide Review

  • Reinventing unused spaces and turning them into parks

    A major exhibition series titled Parks Changing Australia, spearheaded by the Australian Institute of Landscape Architects (AILA), will tell the stories of Sydney’s most progressive new parks and their interstate counterparts.

  • Robb Society - Carrie Ho

    Space, or a design of a space, is a subtle art. It can shock and awe. It can beguile and bewitch. 
    Robb Report

  • Sports venues must be iconic yet functional

    Well-designed and accessible sports venues can prolong the buildings' life, says architect John Pauline. 
    The Straits Times

  • Finger paintings

    HASSELL creates intimate spaces with a huge former warehouse to enable guests and visitors to 'gather and connect'. 
    FX Magazine

  • Dennis Ho on Monocle Radio

    Hong Kong’s booming infrastructure projects pull in architects from all over the world. Dennis Ho moved back to Hong Kong earlier this year after spending more than 20 years working for London-based architecture firm Rogers Stirk Harvour + Partners. We visit him at his new digs in North Point.
    Monocle 24.

  • Esperence Waterfront has its future solidified by HASSELL

    Esperance, located 720 kilometres South-East of Perth, may not be the biggest city in Western Australia, but it is blessed with the country’s favourite asset – clean beaches and clear waters.
    Architecture and Design

  • The Art of Business Travel

    Aviation expert and principal at Hassell design studio Mark Wolfe talks with Nick Walton about terminal design, changing the traveller’s experience, sustainability, and the airports of the future.
    The Art of Business Travel

  • The Great Room features in Wallpaper*

    Wallpaper* visits SIngapore's newest flexible workplace designed by HASSELL, The Great Room. 

Featured Projects