Following on from the highly successful and award-winning design for Oakley's South Pacific headquarters in Melbourne, HASSELL was engaged to design a scheme for Oakley's new European workplace and showroom in Zurich.
While the Australian headquarters were informed by the activities of surfing, skiing and golf, the design for the Swiss-based workplace and showroom draws its inspiration from the surrounding landscape, particularly the winter snowfields.
The new space occupies a single level in a converted foundry. It is not just an office for Oakley's European staff but also a showroom for developing the brand, a central hub for sponsored athletes. Like its predecessor in Australia, the space is dynamic and innovative in its use of materials and sculptural forms. Bringing the snowfields inside, the design forges strong links with the local environment and acts as leverage for the broader conceptual story and the development of the Oakley brand in the European market.
