by Stephanie Williams
Artichoke (Australia)
No. 36, September-November 2011
pp. 86-87
Issue no. 36 of Artichoke magazine features Grill'd in Sydney's Darlinghurst. Designed by HASSELL (fitout) and FOD (graphics), the store is a further evolution of the Grill'd brand that takes the concept of fast food and turns it on its head by offering healthy, homestyle burgers. The design of the space follows suit, dramatically abandoning the usual clichés of fast food outlets.
The design concept was based around "insertion," with the design team seeking to create a sense of one physical object being brought to the site and added to the shell of the building. Several features of the existing space were protected and maintained in the new design, in order to keep a distinctly local identity for the store, a staple across the Grill'd stable.
The article notes that "the choice of materials adds a slick version of "homemade" to the space. Visual cues such as vases of thick greenery, metal water pitchers and ambient hurricane lights filled with candles remind the customer of the goodness and down-home nature of their burger. It's a welcoming environment, but with an urban edge."
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